About Us

In 2009 a shoeshine boy told Fred M. Deegbe that the shoes he had just purchased were IMPOSSIBLE to make in Ghana. Fred, a disappointed banker at the time, believed Africa was full of potential and that luxury products could be made here and sold in the finest shops all over the world. Fred knew that with future success, there would be huge potential to impact his society and decided that proceeds of the company would go to empower creative entrepreneurs. Heel The World (HTW) was officially launched in 2011